A Masterpiece of Luxury and Design: ETRO's Latest Development with The One Atelier and Amal Developments Redefines Southeast Asia's Luxury Landscape

Project Info

Project Name: Etro Residences Phuket

Organization: The One Atelier

Owner: Amal Developments

Head of Design: Andrea Boschetti

Design Director: Riccardo Minervini

Design Project Leader: Kathriena Espeleta

Design Team: Mariela Pervalova

3D Visualizer: Daniele Spina

A breathtaking panorama from Etro Residences Phuket

Phuket’s luxury property market is no stranger to ambitious projects, but Etro Residences Phuket is something else entirely. ETRO’s newest venture, in collaboration with The One Atelier and Amal Developments, ushers in a new era for branded living in Southeast Asia, where couture design and experiential luxury converge in an unprecedented way.

This eight-residence enclave is more than a collection of exquisite homes; it is a fully immersive expression of ETRO’s design DNA, translated into architecture, interiors, and lifestyle programming. It sets a new benchmark for high-end living in the region, marrying modern elegance with an unshakeable sense of place.

Design as Brand Storytelling

Ranging from three-bedroom apartments to expansive duplexes, each residence is meticulously crafted to embody ETRO’s celebrated aesthetic and legacy of craftsmanship. The interiors carry the unmistakable codes of the house: bold patterns that command attention, opulent textures that invite touch, and a refined, earthy palette that harmonises with Phuket’s lush surroundings.

Specially curated pieces from the ETRO Home Interiors collection - developed in partnership with ONIRO Group, ETRO’s trusted collaborator since 2017 - are integrated throughout both private and communal spaces. These furnishings are not mere decorative flourishes; they are part of a coherent narrative, transforming each corner into a gallery of timeless elegance.

Italian sophistication harmoniously integrated into Phuket’s tropical landscape

The Color and Material Palette

The development’s interior scheme is a masterclass in sensory harmony. Enriched Green accents anchor the design, creating a visual link to Phuket’s tropical foliage. Neutral tones offer balance, providing a serene backdrop for the more expressive elements. ETRO’s signature patterns and wallpapers add personality, while natural materials - marble for its cool luxury, wood parquet for its warmth - ensure each home feels both refined and livable.

These materials are not chosen solely for aesthetics; they are selected for their ability to age gracefully, resonating with the long-term value that discerning buyers expect from branded luxury.

Lifestyle, Elevated

Beyond its architecture and interiors, Etro Residences Phuket distinguishes itself through a curated suite of amenities and services that transform ownership into an experience. Residents can enjoy:

+ Private wellness retreats tailored to individual needs

+ Spa experiences and holistic well-being programmes that blend Eastern and Western practices

+ State-of-the-art fitness facilities for those who prioritise physical performance

+ Personalised concierge services, ensuring every request is met with efficiency and discretion

+ Immersive brand activations that connect residents to ETRO’s global network of art, culture, and fashion events

These touchpoints reinforce the notion that luxury today is defined as much by access and personalisation as by square footage and finishes.

The perfect balance of comfort and elegance in Etro’s interior

A New Benchmark for Branded Residences in Southeast Asia

The arrival of Etro Residences Phuket signals more than just the expansion of ETRO into the property sector - it marks a shift in what branded luxury means in Southeast Asia. By integrating design, service, and brand immersion so completely, The One Atelier and Amal Developments have created a product that speaks to a new generation of high-net-worth buyers: globally connected, culturally curious, and uncompromising in their expectations.

For Phuket, it’s a clear step toward positioning the island not just as a holiday destination, but as a hub for world-class branded living. For the region, it sets a reference point - proof that when brand vision, design excellence, and development expertise align, the result can redefine a market segment.